Victory for KAH™ Day of the Dead™ Tequila
Establishes Definitive Identity in Competitive Beverage Marketplace Elements Spirits, Inc. is triumphant in a formidable legal challenge posed by the parent company of a high-profile celebrity-backed vodka, paving the way for the maverick brand's American and global business prospects.June 21, 2010, San Diego:
Elements Spirits, Inc. and its brand KAH™ Tequila emerged supreme in a liquor industry court case that echoed the age-old outcome of "David and Goliath," with the proverbial little guy (or in this case, little gal) coming out on top morally and ethically.
Globefill, Inc., parent company for the high-profile, celebrity-backed Crystal Head Vodka, took on the "Goliath" role, filed a lawsuit against Element's Spirits, Inc., and its CEO, Kim Brandi accusing Elements of trademark infringement and unfair competition. Globefill then tried to prevent distribution of KAH™ Tequila in the United States by filing a motion for preliminary injunction.
On June 18, 2010, the Central District Court of California issued an order granting Elements Spirits' Motion to Dismiss
Globefill's allegations without prejudice and put forth the order to deny Globefill's Motion for Preliminary Injunction
With this milestone legal triumph combined with strong industry support, Brandi and Elements are moving forward with a national distribution rollout immediately. "I want to humbly thank distributors, retailers, industry professionals and consumer tequila enthusiasts for their support of KAH™ Tequila through all of their emails, letters, calls of encouragement, blogs and discussion boards," says Brandi. "We are so grateful that this support helped ensure KAH™ will enjoy a long, fruitful life in the marketplace."